So, Coke’s “Woke” Campaign Was Just A “One Man Band”?!
Maybe that’s why once again their tries have “failed” to bring another “woke” principle inside their company…
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According to many reports published regarding this matter,
“The company is slamming the breaks on their new diversity plan, which aims to penalize outside law firms that failed to meet racial diversity quotas.
This comes after the company faced intense backlash for the plan, as well as the abrupt resignation of Coke’s former general counsel Bradley Gayton.”
Gayton’s attitude towards “racism” has been judged by many, stating it was “unlawful” and a direct violation of the Civil Rights Act, especially at the point where the act states that “employers can’t treat people differently based on their race.”
So apparently the whole "be less white" thing at @CocaCola was started be a black guy who just really hated white people. pic.twitter.com/nrPuLmUJRO
— Mr Vincent James (@the_elefent) May 4, 2021
According to an article published by The New York Post,
“In January, Gayton made headlines when he unveiled his plans to penalize outside law firms that failed to meet new diversity quotas by slashing their fees or cutting ties with them altogether.
Under the plan, any law firm seeking to do business with the company was required to commit that at least 30 percent of the billed time would be from “diverse attorneys,” and at least half of that time would be from black attorneys.
“The hard truth is that our profession is not treating the issue of diversity and inclusion as a business imperative,” Gayton wrote in January, unveiling the plan. “We have a crisis on our hands and we need to commit ourselves to specific actions that will accelerate the diversity of the legal profession.”
But Gayton’s sudden resignation last month has thrown the plan into doubt, with outsiders criticizing the plan and urging Coca-Cola to walk it back.”
So, the company “asked” their employees and future employees to be “less white”…
Would they continue the trend of “woke” in their working now that the black hater is out?