China and News Break relations, a news aggregation app in the U.S., have been revealed. On May 23, one in-depth investigation exposed the News Break’s connection with China.
News Break started in 2015, at the time Jeff Zheng founded Particle Media Inc., Delaware. He is also the founder of the Chinese news app Yidian Zixun.
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The Yidian website shared the establishment of Particle Media as a milestone in the enterprise’s growth, and you can read it below.
“In April 2015, Yidian Zixun established Particle Media, an affiliate company in Silicon Valley, to launch its global strategic deployment, and the English version of Yidian Zixun, NewsBreak, was recommended by the U.S. App store twice in a row and has become a popular news aggregation application in the United States.”
But, the text was deleted from the website once The Wire China announced its investigation. According to The Wire China, the News Break statement was wrong, and the legal department would send a letter to ask it to be deleted.
One research in China for the description led to ‘’404’’ error messages, signifying the articles have been removed.
Similar articles on some smaller sites can still be found, such as these two, 1 &2. The epoch times shared two articles, and will continue to investigate the News Break’s link with the Chinese regime.
News Break, Yidian Zixun, and Jeff Zheng.
Regarding all available information, we can say that Particle Media owns News Break. Jeff Zheng established it in April 2015, and it is the English version of Yidian Zixun, also founded by Jeff Zheng.
On his LinkedIn page, Jeff Zheng has a Pg.D. in computer science at the University Buffalo, and he gains it after his Masters in Science Degree at the Chinese Academy of Sciences. In addition, he has a Bachelor of Science degree from Tsinghua University in China.
Zheng is part of Yahoo since 2006, and he’s the funding head of Yahoo. In 2013, he founded Yidian Zixun, which means ‘’one byte of information.’’
News Break and Phoenix T.V.
From October 2014 to December 2016, Phoenix New Media obtained a 44.2% stake in Particle Media and a $135.3 million portion. China’s primary web portal shared this.
Later, it sold his part but still has 3.63% of Particle Media!
It is a parent company of Yidian Zixun, and the second-largest shareholder is Xiaomi. Phoenix T.V. is Phoenix New
Media’s parent company. The CEO is Liu Shuang.
We have very little information about Particle Media.
Here’s a pdf file of Phoenix New Media update on the sale of their shares in Y.Z. From here, we can see that Particle Media was created on July 22, 2013, in the Cayman Islands, and it was an exempted company, and one week later, Particle H.K. Ltd. was registered now in Hong Kong for finishing the shareholding transaction.
The Wire China shared that Jeff Zheng founded Media Inc. in Delaware, and the enterprise’s headquarters are in Mountain View. Also, he’s a shareholder in Yidian Zixun in Beijing.
Currently, News Break denies that they have ties to both Phoenix and Yidian Zinux and shares that its backers were some companies to which partially owned was the CCP.
Phoenix Satellite T.V. Holdings Limited was founded on March 31, 1996, and had headquarters in Hong Kong. Initially, it was a joint venture between Murdoch’s News Group, Today’s Asia Ltd., By Liu Changle, and CCTV’s ‘’China Wise International Limited.’’
Back then, News Group, together with Today’s Asia, held 45% of Phoenix T.V., and China Wise International had 10%. Liu Changle was the Chairman of the Board and Chief Executive Officer.
It was the first T.V. station legally allowed to broadcast in China. Also, the National Radio and T.V. Administration of China in 2003 granted it landing rights.
Phoenix TV, Liu Changle, and the CCP
Phoenix T.V., aka mouthpiece of the CCP, had consistent news reporting with the stance of the CCP.
“CCTV is the big brother, and we are the little brother.” Liu Changle said.
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One commentator said that in 2005, Liu Changle shared that the CCP’s Ministry of State Security gave him $2 million to set up a T.V. station.
Liu Changle was born in Shanghai, November 5, 1951. But, in 1964, he moved to Beijing together with his father, then moved to Lanzhou in 1970. After six months, he got into the PLA of the CCP and was an officer in the political propaganda department.
Next, Liu Changle joined the China national Radio in 1983 and was a reporter, editor, and commentator. And then, he was promoted to senior management, sent overseas in 1988 by CCP.
Only in June 2006, China Mobile Communication had a 19.9% stake in Phoenix T.V., and Liu Changle’s Today’s Asia was the largest shareholder with a 37.54% stake.
Jiang Mianheng is the King of China Telecom and the eldest son of Jiang Zemin, and he’s the de facto controller of China Mobile. So then Changle had total control over Phoenix T.V.
It is a significant breakthrough ending with the dual leadership of Phoenix T.V.
Szeto Wah, a Hong Kong pro-democracy activist, said: “not only is Phoenix T.V. a CCP-funded and controlled media, but the main people in charge also have a national security background. Since no one believes what Beijing’s CCTV says, they are using Phoenix to suppress dissidents.”
Zheng and Zixun Help the CCP Control Internet Information
In the time of CEO of Yidian Zixun, Zheng brought Phoenix New Media to be a shareholder and transformed it into an official voice of the CCP.
On September 7, 2016, Sina shared that the CCP’s Internet Information Office brought the net info offices of 31 provinces, municipalities onto Yidian Zixun’s platform.
Y.Z. became “an all-around publishing platform of the Internet Information Office focused on spreading the spirit of Xi Jinping’s speeches and strategic ideas.”
Also, it has partnerships with numerous local governments, among which are 116 new official media outlets in Xinjiang.
News Break is the English version of Yidian Zixun.
The Phoenix shared one post with the headline: “Yidian Zixun Enters the U.S., Founder Goes to Supervise the Battle” on April 30, 2015.
The article: “Recently, Yidian Zixun announced the latest progress of its internationalization strategy: the founder will go to the United States to supervise the English market, and has recruited more than a dozen senior engineers and scientists in Silicon Valley, and will launch the English version [of Yidian Zixun] at the end of the second quarter.’’
“According to an official statement by Yidian Zixun, the establishment of its U.S. company is a key step in the globalization of Yidian Zixun, which will use the world’s first ‘interest-based engine’ to enter the U.S. market and take advantage of the founding team’s resources and contacts in the United States to replicate Yidian Zixun’s successful model and become a truly innovative Chinese Internet company with global technological influence. ”
The CCP constructed a 1+6+N international propaganda work.
Xi Jinping proposed building a “flagship international communication media with Chinese characteristics.” And with the raising of the CGTN in December 2016, we learned that CGTN must fill the role 1, six was the major mouthpieces of People’s Daily, Xinhua News, CCTV, China Radio International, China Daily, and China News Service. And “N” is for other English-language websites so they could “perform international communication functions” for the CCP.
News Break Uses Interest-Based Engine’ to Push News to reach 45 million Americans.
One interview from 2017 shows that Zheng said that News Break has a tactic to achieve their goal “recommendation + search + subscription + intelligent interaction.”
It is made according to the browsing preferences, and everyone could watch various content.
“The last category of content that users like to read and are willing to bookmark, but are unwilling to share, or are not appropriate for sharing, is closely related to personal long tail needs and has greater personal value,” he said.
“For News Break, the last category of content is its main focus.”
According to its website, five years after its launch, NewsBreak is now “The Nation’s #1 Intelligent Local News App,” getting to the #1 spots on both Google Play and Apple Store, according to its website.