After losing the California governor election in 1962, Richard Nixon told the press, “You don’t have Nixon to kick around any more, gentlemen, because this is my last press conference.” Nixon was ranting out of rage, and his commitment was patently inaccurate.
Former President Trump, on the other hand, may credibly argue that in a sense, since his relative absence from the headlines has been ratings poison for his critics. Jake Tapper is one of them.
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When I called journalists on both sides of the aisle to gather information for this column, the most common criticism of Tapper was that he is “not a bright guy,” as one Democrat journalist put it. That, combined with his evident bias and a penchant to bend over for any passing liberal, has tarnished his status among the DC press corps. “We don’t think of him as a threat,” another reporter, this one a Republican, added. We don’t even think about him.”
“CNN’s ‘The Lead with Jake Tapper’ has lost a startling 75% of its audience since the leftist network witnessed a viewer bump in January,” according to FNC. Tapper’s show had 2.8 million viewers in January but only 706,000 viewers in the 4 p.m. ET hour from May 31 to June 23, a loss of three-quarters of its audience. When compared to the first quarter, Tapper’s second-quarter viewership is down 49%.
Tapper has also lost a considerable number of viewers in the crucial news demographic of adults aged 25 to 54, losing 79 percent of his January viewership in his timeslot during the first three weeks of June.
In the most sought category by advertisers, Tapper’s show is down 47 percent in the second quarter compared to the first. CNN gave Tapper an extra hour in April and expanded the show from 4-6 p.m. ET, but the decision hasn’t paid off for the network in terms of ratings. Through June 23, ‘The Lead’ averaged only 799,000 viewers during the 5-6 p.m. ET timeframe, while Fox News’ ‘The Five’ averaged 2.6 million, beating Tapper by a stunning 229 percent.”