Good Pillow, the ostensibly liberal rival to MyPillow created by anti-gun activist David Hogg, has been good for a lot of things, the majority of which have included Twitter jokes at Good Pillow’s expense.
My favorite part was when the company revealed Brandon Wolf, an anti-gun protester, had been named to Good Pillow’s “activist advisory board.”
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Hogg tweeted, “Brandon has years of experience campaigning for gun violence awareness, LGBTQ rights, and he’s still just an amazing guy.”
Jessica O’Donnell, TheBlaze’s social media editor, responded by asking:
I know this is a weird question, but do any of your board members know anything about pillows https://t.co/HRLJ2Xq9Sk
— Jessica O’Donnell (@heckyessica) February 9, 2021
Of course, it was often thought that making pillows was secondary — if not tertiary — to Good Pillow’s main job. In reality, most people have completely forgotten about it.
Making pillows, according to the Media Research Center, may not have been a problem for Hogg at all.
In case you forget, Hogg, who rose to fame as a survivor of the Parkland, Florida school shooting in 2018, received a lot of attention when he revealed the business in February.
Even before MyPillow was suspended from Twitter for creator Mike Lindell’s comments about voter fraud in the 2020 election, Newsweek reported that Good Pillow had more Twitter followers than MyPillow had ever had:
According to Newsweek, “two leftists have hit the first blow in their pillow battle with Donald Trump supporter Mike Lindell.”
“During a crackdown on disinformation in the aftermath of the U.S. Capitol protests, Twitter blocked Lindell’s personal and MyPillow company accounts last month. MyPillow had about 45,800 Twitter followers at the time.
Good Pillow’s account exceeded the total within 12 hours of the first tweet on Tuesday afternoon. By the time it was released, it had over 59,000 followers.”
Here’s a CBS affiliate that’s taking Hogg’s pillow business seriously:
Apparently, more seriously than Hogg and his business partner, software engineer William LeGate, ever took the proposal.
The article in Newsweek was released on February 10th. “A scan of the United States Patent and Trademark Office database does not show any new business being licensed under the name Good Pillow or a variant,” the article said.
If you want to create a brand, this is something you should probably do. However, the name was registered a day later, but not by Hogg or LeGate.
“A subsequent search of the United States Patent and Trademark Office database shows that ‘Good Pillow’ was indeed registered by a Mr. Robert Holland of North Carolina on February 11, a day after the heads up given by Newsweek,” the Media Research Center published Saturday.
“Bob, I’d like to congratulate you! You may be the only one who makes money off a ‘Healthy Pillow.’”
It’s unclear if the following tweet has anything to do with the MRC registration, but the fact that someone had claimed the name “Nice Pillow” obviously annoyed LeGate:
There is a fraudulent company going under the name good pillow who started selling fake products after we announced the name. They are not affiliated with us. If you order from them you may be scammed. We’re in the process of dealing with this legally but wanted to make aware.
— William LeGate (ig: @legate) (@williamlegate) February 16, 2021
Plus, I’ve learned he doesn’t have any form of activist advisory board. He also lacks the meme game that Good Pillow possesses. LeGate offered $1,000 to whoever could come up with the best Good Pillow meme right after they announced the company:
Prob not gonna win, but here’s one. pic.twitter.com/yqmkpflklN
— Milquetoast (@BlueRobotDesign) February 10, 2021
— Nasty Woman (@Welnesschick) February 10, 2021
— Scott R (@scottyramsing) February 10, 2021
Congrats to Carrie!
You are the winner of our meme contest. DM me & we will coordinate payment 🙂 https://t.co/ICvqFHrUSr
— William LeGate (ig: @legate) (@williamlegate) February 11, 2021
But it’s safe to assume that Robert Holland won’t be the only one to profit from Good Pillow.
The “company” hasn’t tweeted since February 10, which is odd considering every business’s natural tendency to maintain momentum. Part of this may be due to the fact that Hogg’s pillow game didn’t sit well with those who wanted him to be, say, a serious, dedicated gun control activist rather than a soi-disant pillow mogul who often went off on everyone who challenged his motives.
WARNING: The following tweets contain explicit language that could be offensive to some readers.
People need to stop perpetuating the gaslighting that people that have trauma and ptsd can only do one thing.
We really are going to help people, create jobs and more.
Doubt me all you want- personally I don’t care- ultimately know I’m doing this to help people.
— David Hogg (@davidhogg111) February 10, 2021
Thank you all for your support I need it.
I still have to work through the gaslighting often times.
— David Hogg (@davidhogg111) February 10, 2021
I know I've said a lot in the last week. Maybe too much. Please read this if nothing else. pic.twitter.com/m7hZwpg0mb
— David Hogg (@davidhogg111) February 11, 2021
Today, March For Our Lives Co-Founder David Hogg decided that he will take a leave of absence from his position as a Board Member to take some time for himself to reflect and recommit to the mission. pic.twitter.com/HQTrlv4ehz
— March For Our Lives (@AMarch4OurLives) February 11, 2021