Fox News Enters A Brand New “Cable News War”

A new battleground was just opened on the cable news weather. Weather streaming news wars are the next American trend in entering wars.

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American government (Biden’s especially) LOVES entering wars and conflicts.

Fox is entering a crowded field of climate news providers, where it will compete daily with smartphone apps, local television broadcasts and household-name brands like The Weather Channel and Accuweather.

According to The Hill, “The push into weather by Fox comes as industry experts say the audience for weather news is expected to grow in the coming years as climate and weather-related events impact the physical, financial and emotional well-being of more people around the world each year.”

“I would be very disappointed if he [Rupert Murdoch] didn’t come into this space, because it is a very important space,” Weather Channel owner and president Byron Allen said in an interview with The Hill this week. “I think there’s more than enough room in this particular space … to have a number of players. What’s happening now is people are starting to connect the dots and understand what climate change and global warming really means.”

“A brainchild of Fox News Media CEO Suzanne Scott, Fox Weather was launched after two years of planning and strategizing by top brass at the company and its hiring of Sharri Berg, the chief operating officer of news and operations for Fox Television Stations, to serve as the platform’s first president.

When it went live for the first time on Monday, Fox Weather debuted for viewers a state-of-the-art storm-tracking and radar equipment that the New York City-based team will use to provide content for the Fox Weather app and other platforms. The streaming channel will also have an integrated website and show local, regional and national weather as well as live programming drawn from for meteorologists in many Fox-owned local stations across the country,” the Hill’s report followed.

“The entire team has worked meticulously to develop a fresh, innovative approach to forecasting with tools like 3D radar and the ‘FutureView’ to super-serve the loyal audience that we have cultivated over the last 25 years,” Scott said in a memo to employees this week.

Fox Weather’s competition in the streaming space is likely to be fierce, with AccuWeather, which reaches an estimated 1.5 billion people across the world each day on its various platforms, over the summer launching AccuWeather NOW and The Weather Channel planning to roll out its own subscription-based streaming service before the end of the year.

“It’s another data point speaking to the importance of weather and climate information to people around the world,” said Jonathan Porter, senior vice president of weather content and forecast operations at AccuWeather. “[Fox’s push] certainly mirrors what we see when it comes to increasing demand for our services across all the consumer phasing products that we provide and also the business-to-business products that we provide.”

Other major cable news companies have also tried recently to launch weather-specific platforms, but their success was limited.

In 2008, NBC Universal shut down its digital weather service, “NBC Weather Plus” after just four years following the company’s purchase of a minority stake in The Weather Channel, TVWeek reported.

“It’s a very difficult business climate these days. You can’t ignore those realities,” then NBC News President Steve Capus said at the time. “Even if the Weather Channel acquisition hadn’t happened, this was a business that was challenged. We were going to have to face that at some point.”


Ava Garcia

A small town girl, dreaming big, expecting to change the world with presenting the truthful events of the world today. Law degree with a master in criminology, and a devoted journalist for over 7 years, and counting. "The pen is mightier than the sword."

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