No, I don’t make you joking.
In 2016, the year Vice President Kamala Harris won her Senate seat, her niece, Meena Harris, launched a prosperous lifestyle company selling political t-shirts and sweatshirts (to whom she has always been very close). As one would imagine, along with her aunt’s political fortunes, her brand, “Phenomenal Woman,” has prospered.
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There’s no doubt that Meena Harris has gained from the popularity of her aunt as a “social media influencer.”
Shortly before the inauguration, Jenna Bush Hager, daughter of former President George W. Bush, interviewed the younger Harris on the “Today” program.
“The spectacle is described by Noah Bierman of the L.A. Times: “Meena explored the historical essence of the moment, along with a pitch for her new children’s book, “Ambitious Girl,” published on the eve of the inauguration. She wore a pink sweatshirt emblazoned in large form with the word ‘Ambitious,’ plugging a famous item into her line of Phenomenal brand apparel.
“Like others in recent months, the television appearance,” Bierman wrote, “showed the degree to which the 36-year-old social media influencer has meshed her personal brand with the ascendant political career of her aunt.”
None of this is unconstitutional. Nor is anyone trying to disguise it. But some parts of the Biden White House, at least, know it’s not looking fine.
On the condition of anonymity, a White House official who watched the interview spoke to Bierman. This person, Bierman wrote, is well aware that if she was not the niece of the vice president, “Meena, who was an unpaid campaign representative, would not have been given the prominent platform or appearances on ‘The View’ and spread in glossy magazines.”
She used the commercial to market her lifestyle brand, which over time has capitalized on the name, image, life experience and political slogans of Kamala Harris to create clothes, videos, best-selling children’s books and headphones for designers.
The official told Bierman, “It is not possible to undo some things.” That said, actions must change.