As a former public relations/marketing executive, it never ceases to amaze me to watch these corporations commit “brand suicide” in the sake of politics.
I’m as conservative as they come, and I’ve been that way since I was 18. With that stated, I’d never advise a client to go “red-pilled” and publicize their politics to their customers, even if I agree with them. There’s no way. A huge blunder.
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Patriotism works well for a number of brands, like Ford, John Deere, and others with a strong “all American/heartland” following. However, “patriotism” is not the same as “politics.”
As a former public relations and marketing executive, it never ceases to amaze me to watch these corporations commit “brand suicide” in the sake of politics.
I’ve been a staunch conservative since the age of eighteen. That said, I’d never advise a client to get “red-pilled” and publicize their politics to their customers, even if I agree with them. That’s impossible. A colossal error.
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Patriotism is beneficial to a number of brands, like Ford, John Deere, and others with a large “all American/heartland” customer base. However, “patriotism” and “politics” are not synonymous.
It’s not the case.
Maybe for a tiny number of bubble-dwelling liberal kooks, but not for the vast majority of Americans.
Coca-Cola is an example of a “mass appeal” brand. They appeal to a wide range of people, which is why brands like these exist. It’s important not to get too politicized. You will suddenly alienate a segment of your customer base. Coke made such a bad decision, and they’re still paying the consequences.
As a response to corporate left-wing activism, a North Carolina county is banning Coca-Cola vending machines in public office buildings under its jurisdiction, according to Bizparreview.
“Yes, we are attempting to,” said the commissioner in charge of the initiative.
Boycotts have long been a tool of the left, but conservatives are becoming more open to using a similar tactic to send a message to virtue-signaling firms and their politics-pushing bosses.
Surry County commissioners, all of whom are said to be Republicans, voted 3-2 to remove the soft-drink machines as a method to show their displeasure with the Coke’s condemnation of Georgia’s voting reform law.
Eddie Harris, the longest-serving commissioner in Surry County and a supporter of a coke machine ban and voting integrity, hinted that, as previously stated, “turnabout is fair play” and that constituents’ response to the boycott was appropriate.